What is Home Staging?

What is Home Staging?

Once your house goes on the market, it becomes a product. Just like any other product, it has features and benefits, pluses and minuses. To gain an edge, you must be priced right and look better than the competition. Home staging works by emphasizing those positive features and benefits, and letting potential buyers see themselves living in the home. The art of staging is creating a space that reflects a lifestyle that people want to have.

It is no longer enough to try to hide clutter, keep the lights on and burn candles to make your home smell nice. Realtors have been advising their sellers for years on these various techniques. Today’s buyer is much more sophisticated. How you present your home determines how long your house will sit on the market, and also its sale price.

Tempted to Leave a Room or Home Empty?

Home staging has consistently proven to add value to any real estate investment. Potential home buyers generally have a difficult time imagining the house they are viewing as their home. A vacant home feels cold and impersonal. It is often a challenge to visualize how furnishings will look. Additionally, most vacant rooms seem SMALLER than they really are! Home staging creates the vital finishing touches the home needs to help ensure you sell quickly and for the highest dollar.

What would appeal to you more? Vacant or Staged?

Vacant
Staged

5 Reasons Why it’s a Bad Idea to Leave Rooms Empty

  1. People don’t buy houses, they buy homes.
  2. It is hard to know how large a room is when there’s nothing in it as a reference point.
  3. People can’t visualize how furniture will fit in an empty space and if they’re unsure – they don’t buy.
  4. When a room is empty prospective buyers focus on negative details instead of falling in love with the overall space. Instead of looking at the flow of one room to another, they get bogged down in questions like “is the drywall smooth?” or “will those bumps in the carpet come out?” or “how come the closet doesn’t have a hanging bar?” or “why doesn’t that molding fit perfectly?”
  5. When a house or even a few rooms are empty prospective buyers can get distracted from looking at the house. Instead of focusing on whether this is the home for them, they may be busy wondering “is this a divorce?”, or “have they left town?”, or “are they selling because they have money problems?” They likely will start thinking, “maybe I can put in a low ball offer since the seller might be desperate.”

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